Miyaheli is an initiative by UNDP in the Maldives, marking the first-ever Social Innovation Camp in the country. This event provides a platform for young people to brainstorm, collaborate, and develop innovative solutions to address challenges and improve their communities.
I was tasked with the responsibility of creating the branding and a communication direction for this event. Given its focus on youth, I aimed to design visuals that were vibrant, playful, and approachable—steering away from overly formal aesthetics. To capture the spirit of creativity and innovation, we incorporated a collage-like style into the visual elements. This approach symbolised the process of “making, creating, and building,” serving as a visual metaphor for the act of innovation itself.
The resulting branding underscored the event’s mission to empower the next generation of changemakers in the Maldives.
My Role: Branding & Creative Directing | Motiongraphics
Key Designer: Ashward
Agency: Emmenge
Client: UNDP Maldives
My Initial sketches
Printed posters
Short call for participants video
Animated Gifs
Highlights from the first camp