Fazail Lutfi

I am currently leading the development of a digital platform showcasing events, activities, and happenings across the Maldives. The platform aims to bring greater visibility to the diverse cultural, creative, community, and social initiatives taking place across the country, creating a central space where people can discover what is happening around them.

EyeCare is expanding and they wanted to rebrand their business completely. Their business has grown and new products and services have been added. I am creating branding and new identity elements that reflect the diversity of their business.

I have been experimenting with AI image-generation techniques. I have been developing the background images completely from elements generated through AI, specifically the DALL e-2 by OpenAI. While they are imperfect, there is immense potential, especially when combined or manipulated with human-generated content (The potential lies in figuring out how to create a synergy between AI and human creativity). Once all the frames are done, these will be used as the base layer of the animation. I am also looking at Gen-1 by runway research for developing and animating the character. I am waiting to see if they would give me early access. I will also use beatoven.ai to generate all the music. This whole project will be an experiment on AI generated content.