EyeCare is growing fast and has decided it’s time for a complete rebrand. They’ve added a lot of new products and services, so their business has expanded, and they want their brand to reflect that diversity.
I proposed a new look while preserving the old brand's established elements. I conducted in-depth research and broke down their audience into different segments to better understand them. The goal is to create a brand that resonates with its customers and highlights everything EyeCare has to offer, while also honouring the legacy it has upheld for years prior.
My Role: Research, Coms, Branding and Visuals
Agency: Marcoms
Client: EyeCare
Current Logo
Research presentation was done!! Currently playing around with new identity elements.
