Melux Australia is a lifestyle brand for which I have been developing the broader brand and marketing strategy. As part of this work, I developed a product catalogue designed not only to present the product range but also to begin establishing and communicating the brand’s visual direction, tone, and overall aesthetic. The catalogue served as both a practical marketing tool and an exploration of how the Melux brand could be expressed visually across its future communications.
My Role: Design & Visual Direction
Contract
Client: Melux Australia
