Illustrations and Design | Spacebar

Spacebar is a place very popular amongst Artists and Musicians. I wanted to explore the idea of “space” in its literal sense; out of this world. I also wanted to play on the ideas of spaces between written words; a space of possibilities. Spaces are places that create new opportunities for interaction, innovation, and growth. I wanted the visuals to reflect this in-between place. A place that is real but fantastical as well. I wanted the visuals to convey a feeling of being suspended in between.

I am currently working on a new visual direction. The client wanted to release the assets as we developed the materials.

Role: Design and Illustrations

Cover

Inside Page

SOME OF THE ILLUSTRATED ASSETS

PAGES

AI-generated imagery of social media posts

All the posts are AI-generated which conceptually aligns with the brand very much. The generated images are prompted to use the illustration to match the colour and feel. The captions are generated through ChatGPT.

"We have been busy" Visuals | Janome

The aim of this campaign was to introduce two new machines by creating a product launch strategy that was divided into three phases: pre-launch, launch, and post-launch. The strategy involved developing relevant materials for each phase with the objective of prompting user curiosity and hinting about the upcoming features of the new machines.

My Role: Concept Development, Design and Motiongraphics
Position & Company: Graphic Designer, Janome Australia

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Teaser Motiongraphics assets

Post Launch assets

For the final phase, we developed small projects or tutorials that users can create using the new machines.

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Poster Design | Marine Festival

I am currently working on developing posters for the inaugural Marine festival, scheduled to take place in December 2023. As part of my role, I am responsible for determining the visual direction of the project, and I have decided to adopt a retro theme. Given that the festival's primary sponsors come from the tourism sector, who appear to have a fondness for the past, I aim to appeal to their nostalgia in the hopes of securing their partnership with the client.

ROLE: Illustrations and Design

Design & Motion | DGTek

DGtek is a company based in Melbourne that provides fibre internet for businesses and the public. They have three major brands; DGtek, Pineapple Net and FG Telcom

Their goal was to establish distinct visual identities for each of the brands that set them apart from each other and effectively communicated with their respective target audiences.

Role: Visual Designs & Motiongraphics
Company: Digital Marketing Assistant, DGtek

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Visual Style for DGTek

Visual Style for Pineapple net

Visual Style for FG Telecom

Motiongraphic Posts for Pineapple Net

As Pineapple Net was a technology firm, I believed it was important for their brand to demonstrate innovation and a futuristic digital presence. To achieve this, I opted to incorporate the parallax effect by creatively manipulating static images and merging them with motion

Video assets

DGtek

Pineapple Net

FG Telecom

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Animated Gifs | Hapsmv

Gif animations for Hapsmv website. They wanted to create a few seconds of gif animations that reflect and highlight specific days which are globally celebrated.

ROLE: Concept development | Motiongraphics

In-Store mailer Design | Janome

In-store mailer designed for mother’s day.

We have been busy Motiongraphics | Janome

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Motiongraphic elements for the We have been Busy campaign. We wanted to represent complex features in the most simplistic form. These posts were released before the launch of the new product and these visuals acted as teasers for what will be revealed later.

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Event Magazine | Fintech22

Australia Business Forum is a company that organises events for the business community. One of their flagship events is a Fintech event held in Sydney and Melbourne. My task was to create a visual direction and develop the design materials for the 2023 event. The logo was already developed and had been used in previous years.

This is both a print and digital publication

My Role: Layout & Design
Position & Company: Multimedia Specialist, ABF Events

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Design | FINTECH22

Australia Business Forum is a company that organises events for the business community. One of their flagship events is a Fintech event held in Sydney and Melbourne. My task was to create a visual direction and develop the design materials for the 2023 event. The logo was already developed and had been used in previous years.

My Role: Visual Direction, Design, Video & Motion
Position & Company: Multimedia Specialist, ABF Events

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Web Banners | Janome

Website Banners

ROLE: Design | Motiongraphics

School Manhaj | Book launching

Broadcast visual motiongraphics for a book launch. The images were done in photoshop and animated in aftereffects.

Sales Kit

Sales kit for a print magazine. The target audience for the kit is mostly businesses and corporates. We have tried to keep the layout and design clean and professional.

Promo Video | Fintech22

Australia Business Forum is a company that organises events for the business community. One of their flagship events is a Fintech event held in Sydney and Melbourne. My task was to create a visual direction and develop the design materials for the 2023 event. The logo was already developed and had been used in previous years.

My Role: Visual Direction, Design, Video & Motion
Position & Company: Multimedia Specialist, ABF Events

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Large format Banners | Janome

Large format hanging banners were designed and used for the National conference. The large hanging banners measure about six meters in length.

ROLE: Design and Layout

Large format hanging banners

Large format pull up banners

Interview Videos | FINTECH22

Australia Business Forum is a company that organises events for the business community. One of their flagship events is a Fintech event held in Sydney and Melbourne. My task was to create a visual direction and develop the design materials for the 2023 event. The logo was already developed and had been used in previous years.

My Role: Visual Direction, Design, Video & Motion
Position & Company: Multimedia Specialist, ABF Events

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Due to technical challenges with setting up the space, I opted to shoot all the interviews in 4k on a static shot and digitally add various elements to the shot to dress it. Here is an excerpt from one of the interviews.

Role: Videography, Editing & VFX

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2D Animation | The Girl, the Boy and the Red Balloon

I have been experimenting with AI image-generation techniques. I have been developing the background images completely from elements generated through AI, specifically the DALL e-2 by OpenAI. While they are imperfect, there is immense potential, especially when combined or manipulated with human-generated content (The potential lies in figuring out how to create a synergy between AI and human creativity). Once all the frames are done, these will be used as the base layer of the animation. I am also looking at Gen-1 by runway research for developing and animating the character. I am waiting to see if they would give me early access. I will also use beatoven.ai to generate all the music. This whole project will be an experiment on AI generated content.

- In-store catalog for Janome -

The design for an A4 , 8 page in-store mailer is almost complete and printed. I have kept the design minimal with the images and copy as the center of attention.

ROLE: Design & Layout

Women Participation & Empowerment

Flyer design around the idea of female participation in leadership roles.

In-store Mailer | Janome

The designs for the in-store mailer for New Zealand and Australian stores.

My Role: Design and Layout

Magazine content graphics

A series of graphics for on online magazine. . I wanted create a specific style that represented art era of mobil art making. Each piece is related to a specific aspect of the written article.