The aim of this campaign was to introduce two new machines by creating a product launch strategy that was divided into three phases: pre-launch, launch, and post-launch. The strategy involved developing relevant materials for each phase with the objective of prompting user curiosity and hinting about the upcoming features of the new machines.
My Role: Concept Development, Design and Motiongraphics
Position & Company: Graphic Designer, Janome Australia
Teaser Motiongraphics assets
Post Launch assets
For the final phase, we developed small projects or tutorials that users can create using the new machines.
