DGtek is a company based in Melbourne that provides fibre internet for businesses and the public. They have three major brands; DGtek, Pineapple Net and FG Telcom
Their goal was to establish distinct visual identities for each of the brands that set them apart from each other and effectively communicated with their respective target audiences..
Role: Visual Direction, Design & Motiongraphics
Company: Digital Marketing Assistant, DGtek
This was the initial visual style that was used
The social media pages and other visuals for the three companies; DGtek, Pineapple Net and FG Telecom did not seem to have a cohesive brand story and a visual style. My goal was to establish a style for stills, videos and motiongraphic materials for each of these products..
The colour palette and design elements were all derived from the already established logos.
The curves of D and G were used as a visual element for DGtek visuals. This element will also be animated for moving images.
Pineapple net needed to be fun and youthful
As Pineapple Net was a technology firm, I believed it was important for their brand to demonstrate innovation and a futuristic digital presence. To achieve this, I opted to incorporate the parallax effect by creatively manipulating static images and merging them with motion
FG Telecom bored the hexagon on its logo as an element that will be used in the materials.
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