The Ministry of Environment & Technology in the Maldives and World Band had partnered in establishing an integrated waste management system in various regions of the Maldives Islands. A communication campaign was needed to create awareness amongst the public on various aspects of the system.
My Role: Creative Director
Communication Consultant: Ali Saeed
Designer: Ashward | Motiongraphics: Imad (Dami) | Web: Haris & Inad (Code Fly)
Agency: Emmenge
Client: Ministry of Environment, Climate Change and Technology, Maldives
I collaborated both remotely and on-site with a creative team to develop and execute the campaign. Through our research, we discovered that traditional stock assets had minimal impact on the local population. To address this, we devised a strategy centred on empowering the residents of each island to create materials and share stories unique to their communities.
Our approach focused on establishing a platform that celebrated local perspectives and fostered community engagement. We proposed three key channels to bring this vision to life: a dedicated website, a physical newsletter, and kiosk-style noticeboards on the islands. These channels were designed to ensure accessibility and to amplify the authentic voices of each community.
Communication strategy & plan
The communication consultant, Ali Saeed was the lead in developing the plan.
Excerpts from the Visual Guide
We also proposed the use of children to deliver key messages on a national level. The periodic newsletters are developed and delivered by school children.
A structure on one of the islands converted to a kiosk where the newsletter is presented in printed form
National level videos have already been delivered
The lead in developing the strategy is the communication specialist Ali Saeed
The government of the Maldives have made the Fasgandu campaign their national campaign for waste management. The strategy and the tools we have set will be rolled out to several islands in the coming months.