Magazine content graphics

A series of graphics for on online magazine. . I wanted create a specific style that represented art era of mobil art making. Each piece is related to a specific aspect of the written article.

Miyaheli Social Innovation camp countdowns

Countdowns for social media. These were countdowns created for launch of a youth social innovation camp.

Miyaheli Poster gifs

Animated posters for social media marketing.

Haaburi & Dinba Music an interview

In the gettos of the capital island lives this legend who has been making music for three decades. He has a cult following with many celebrating his often controvosial music and lyrics. We went to his spaces to capture bits of his life, his partnership to Dinba music and his new song.

Raajje Online

ROL is one of the internet service provider in the Maldives. They had wanted to create a new product line called Gigafi.

The major competitors had already captured a large chunk of the professional and business market. Our approach was to target the youth and students.

We wanted to create an identity that reflected energy, speed, and connectivity through the visuals and the stories.

ROLE: Communication Consultant | Creative Director | Motiongraphics
Art DIrector & Primary Designer: Ashward

Studio: Marcoms

Final Brand Guide

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The three colored lines became a defining identity element of the brand.

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Art Director: Ismail Asward | Designers: Ismail Asward | Agency: Marcomms | Year: 2017

AnhenVerin

Anhen = Female | Verin=Leader in Dhivehi language. The language spoken in the Maldives

UNDP Maldives wanted to create a logo for their Women’s day. In our research we found that many of the logo designs were tenderized and logos around females were designed in a way that reinforced binary divisions.

We wanted to explore a logo that was gender neutral in the traditional sense. He logo is the starting point for the rest of identity development. We wanted to represent creativity/work, power and resistance

We also deliberately kept the words Anhen Verin joint together as AnhenVerin to reflect that they both exist symbiotic to each other. in the logo.

The letter V is a downward triangle a symbol of vagina in Sanskrit. This form of a triangle is also often depicted in graffiti in the Maldives.

Women Empowerment

A video spot around how our language and words effect the confidence of female children. Three video spots and social media content were made using these stories. While the elements are culturally specific there is a an underlying thread of universality in the stories.

Confrontation on the eve of CoNI report

Writer/Director/Editor/Camera: Fazail Lutfi | Agency: Emmenge

Miyaheli Stopmotion Promo

Miyaheli is a yearly social innovation camp held by UNDP maldives. We created the following stopmotion explainer video.

AAAVEEE

Aaaveee is a resort operated in the Maldives. Unlike most branded resorts in the Maldives, Aaaveee as a resort was developed mostly by locals using locally sourced materials. There are many interesting stories around how the island came in to being and the on going construction work that was taking place.

We wanted to create a brand that was based on these stories. We wanted to capture the stories of people working on the island. This is an experimental project in exploring how we could go in to a space and see/feel what was around there and explore an identity that could come in to being. .

We invited twelve artists from different diciplines to do a residency on the island that was was under construction. They were given th last of creating stories/art pieces about the place, the people and the historical stories. We collected these stories and the much of the initial branding was done based on the art works by the artists.

My role: Creative Director
Communication Consultant: Ali Saeed

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One of the key identity element was a grid pattern that was used in many of the Maldivian traditional art, including furnitures and wood works.

Youth Leadership Program

Youth Leadership program is an annual youth leadership camp that is held in the Maldives, by the UNDP Maldives.

We wanted to create identity and communication materials to reflect youthfulness and energy. A large color palette and faceted elements were used throughout the visuals.

We wanted the logo to represent construction or the feel of something in the making, almost like kids playing with bricks or a toy.

Labour Day Parade!

Writer/Director/Editor/Camera: Fazail Lutfi | Agency: Emmenge | Format: HD | Country: Maldives

Melsna Tea TVC

Airline Poster

Role: Design
Agency: BIG

Miyaheli Trailer

Miyaheli is a youth social innovation camp. This is the highlight of the event for the purpose of sharing with donors, funders and future participants.

Youth Vision Book Published

I had recently worked with the United Nations Development Program agency in the Maldives to conduct art workshops at different parts in the Maldives. We had travelled to various islands and worked with Youth participants to tell their stories through art.

The publication of the work and the gallery show was recently unvailed by the UNDP.

https://www.undp.org/content/dam/undp/library/peace/governance/UNDP-MV-2019-Youth-Vision.pdf